Verticals

Home equity demand across a broad product ecosystem.

Five priority categories lead our buyer programs for banks, credit unions, non-bank lenders and licensed mortgage brokers. The full home equity taxonomy follows below.

Home equity performance, validated.

Priority Categories

Five categories built for lender buyer programs.

Dedicated buyer pages covering Pay Per Call, first-party forms, validation standards, market coverage and reporting for each category.

HELOC Leads

HELOC

Home equity line of credit intent from homeowners with available equity.

View buyer page

Home Equity Loan Leads

Home equity loans

Lump-sum home equity loan intent from equity-rich homeowners.

View buyer page

Fixed-Rate HELOC Leads

Fixed-rate HELOC

Rate-certainty intent from homeowners who want a line with fixed repayment.

View buyer page

HELOC Home Improvement Leads

HELOC for home improvement

Renovation and repair financing intent from homeowners with projects planned.

View buyer page

HELOC Debt Consolidation Leads

HELOC for debt consolidation

Debt-consolidation equity intent from homeowners carrying revolving balances.

View buyer page

heloc

Lines of Credit

HELOC
Variable-Rate HELOC
Interest-Only HELOC
HELOC for Debt Consolidation
HELOC for Home Improvement
Cash-Out Refinance Alternatives

home-equity

Home Equity Loans

Home Equity Loans
Fixed-Rate HELOC
Second Mortgage
Closed-End Second Liens
Home Equity Loan Refinance
Renovation Financing

borrower

Borrower Situations

Debt Consolidation
Home Renovation and Repair
Tuition and Education Costs
Medical Expenses
Investment Property Equity
Small Business Uses of Equity

lender

Lender Programs

Bank and Credit Union HELOC
Non-Bank Home Equity Lending
Broker-Sourced HELOC
Digital HELOC Originations
FHA-Insured Second Liens
Portfolio Second Liens

Campaign availability varies by product category, geography, schedule and buyer demand. Programs are structured for licensed lenders and licensed mortgage brokers running products across multiple markets.

Talk to Our Buyer Team

FAQ

Answers, validated.

Which home equity categories are priority for buyers?+

HELOC, home equity loans, fixed-rate HELOC, HELOC for home improvement and HELOC for debt consolidation lead our buyer programs, each with a dedicated page covering Pay Per Call, first-party forms, validation standards and reporting.

Are all categories available in every market?+

No. Category and geographic availability vary by buyer demand, market and campaign requirements at any given time.

Can new categories be added?+

Category coverage evolves. Applications and buyer inquiries help inform ongoing category planning.

Ready when you are

Build your next performance channel.

Validated HELOC supports validated Pay Per Call and first-party form programs for banks, credit unions, non-bank lenders and brokers buying home equity intent across the United States.

Talk to Our Buyer Team Explore Verticals

Your next connection. Validated.