Customer acquisition designed
around your lending operation.
Validated Pay Per Call and first-party form programs for banks, credit unions, non-bank lenders and licensed mortgage brokers—structured product by product and market by market, with capacity controls and centralized reporting.
Buyer acquisition, validated.
Pay Per Call versus first-party forms.
Choose the acquisition format that fits your operation. Many buyers run both.
Pay Per Call
Calls, validated.- Consumer initiates a phone call
- Designed for immediate conversations
- Schedule-based routing
- Geographic and product targeting
- Call-level performance information
First-Party Forms
Form intent, validated.- Consumer submits structured information
- Designed for follow-up workflows
- Custom qualification fields
- Geographic and product targeting
- Form-level source attribution
Validated HELOC does not claim one acquisition format is universally better than the other.
Structured around how your team operates.
Product-Line Targeting
Geographic Targeting
Scheduling & Capacity
Qualification Criteria
Reporting & Attribution
Validation Process
Broad coverage across home equity.
HELOC, home equity loans, fixed-rate HELOC, HELOC for home improvement and HELOC for debt consolidation lead our buyer programs, alongside adjacent home equity inquiry types.
Answers, validated.
Do you work with banks, credit unions and non-bank lenders?+
Yes. Programs are structured for licensed lenders and licensed mortgage brokers, including banks, credit unions, non-bank originators and multi-state brokerages, with market-level routing and portfolio-level reporting.
Can campaigns be separated by product line?+
Yes. Campaign structures can be separated by product, market and campaign, with performance reviewable per campaign and consolidated across a portfolio.
How does reporting roll up across markets and products?+
Campaign-level information is available per market and product line and can be consolidated for centralized review. Specific reporting and delivery workflows are agreed at the campaign level.
Can I target specific U.S. states?+
Yes. Geographic targeting can be configured according to your licensing footprint and campaign requirements.
Can I limit inquiries to specific products?+
Yes. Product targeting aligns inquiries with the home equity products your operation actively originates.
Can I control when inquiries are delivered?+
Yes. Schedule-based routing and capacity controls support delivery aligned with your operating hours and daily capacity.
Are all inquiries guaranteed to convert?+
No. Consumer behavior and outcomes vary, and Validated HELOC does not guarantee applications, approvals, fundings or closed loans.
Do buyers need to be licensed?+
Yes. Buyer campaigns are structured for licensed lenders and licensed mortgage brokers. Buyers remain responsible for operating within applicable licensing, marketing and contact requirements.
Build your next performance channel.
Validated HELOC supports validated Pay Per Call and first-party form programs for banks, credit unions, non-bank lenders and brokers buying home equity intent across the United States.
Your next connection. Validated.