Pay Per Call

High-intent calls connected to relevant demand.

Validated HELOC supports inbound call programs for banks, credit unions, non-bank lenders and licensed mortgage brokers—structured around product category, market coverage, call center hours, capacity and campaign requirements.

Calls, validated.

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Plain language

What Pay Per Call is.

A performance marketing model in which a buyer pays according to agreed campaign terms when an eligible consumer call meets the applicable requirements.

Why buyers use inbound calls

Live conversations support immediate qualification and next steps.

Campaign configuration

Product category, geography, schedule, capacity and applicable requirements.

Routing process

Calls are directed based on buyer availability and campaign settings.

Attribution & reporting

Structured source, campaign and call-level performance information.

Controls & considerations

Structured for how your team answers calls.

Geographic Targeting

Route by state or focused market coverage, aligned with applicable licensing footprints.

Schedule & Capacity

Align delivery with operating hours and daily call capacity.

Category Alignment

Match campaigns to the home equity products you originate.

Validation Considerations

Available call information is evaluated against campaign criteria before connection.

Buyer Availability

Distribution respects real-time availability windows.

Source Visibility

Structured attribution supports campaign review.

What Pay Per Call does not promise: guaranteed applications, approvals, rates, fundings or closed loans, guaranteed revenue, guaranteed close or conversion rates, exclusivity unless confirmed, unlimited call volume, fraud-free traffic, or individually reviewed calls. Campaign results vary by buyer, category, market and traffic source.

At national scale

How Pay Per Call operates across many markets.

Multi-state programs add coordination requirements that single-market campaigns do not. These controls exist for that reason.

Footprint-Wide Coverage

Configure and pace coverage across states and metros in a single program.

Product-Level Separation

Multi-product portfolios can run distinct call campaigns per product line with centralized review.

Call Center Routing

Deliver to centralized intake, distributed team numbers or a hybrid structure.

Capacity Coordination

Caps and availability windows configured per market so strong metros do not starve thin ones.

Diligence-Ready Attribution

Documented source and campaign attribution intended to withstand enterprise review.

Portfolio Reporting

Call and campaign information reviewable per market and consolidated across the portfolio.

FAQ

Answers, validated.

Can pay per call campaigns run across an entire national footprint?+

Yes. Coverage can be configured across United States markets in one program, with pacing and capacity rules set per market.

What counts as a billable call?+

Billing follows the campaign terms agreed with the buyer. Applicable duration, category and qualification requirements are documented per campaign.

Can I set daily caps?+

Yes. Capacity management and schedule-based routing support daily and time-of-day limits.

Do you guarantee call quality?+

No provider can guarantee fraud-free traffic or perfect calls. Validation supports available criteria evaluation before routing, but consumer behavior varies.

Do buyers need to be licensed lenders or brokers?+

Yes. Call campaigns are structured for licensed lenders and licensed mortgage brokers operating within applicable licensing and marketing requirements.

Ready when you are

Build your next performance channel.

Validated HELOC supports validated Pay Per Call and first-party form programs for banks, credit unions, non-bank lenders and brokers buying home equity intent across the United States.

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Your next connection. Validated.