HELOC Leads

HELOC demand that reaches the right lending teams

Validated HELOC builds Pay Per Call and first-party form programs for home equity line of credit intent: homeowners exploring borrowing against their equity, routed to licensed lenders and brokers with the capacity to take the conversation.

Validated HELOC

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Operating realities

What heloc platforms are actually managing.

Written for heads of demand generation, digital marketing and call center operations at PE-backed platforms, national multi-location operators, multi-brand roll-ups and franchise systems.

Inbound spikes do not match team schedules

Equity inquiries cluster around rate headlines, tax season and spring renovation planning. Programs need pacing controls so volume arrives when lending teams can actually answer.

Product fit distorts economics

A homeowner comparing HELOCs to a cash-out refinance is a different conversation from one ready to apply. Campaign criteria and routing should favor inquiries that match the products you originate, not raw volume alone.

Shopping intent is hard to separate

A homeowner researching how HELOCs work and a homeowner ready to speak with a lender both search similar terms. Source, product and geography validation separates the two.

Multi-market reporting gets messy

Lenders running HELOC programs across several states and teams need campaign-level information consolidated per market and per product line for centralized review.

Pay Per Call

HELOC calls, routed live

Inbound calls from consumers actively exploring a home equity line of credit, routed to your line as they come in.

Product-matched routing

Calls are associated with home equity product categories so your team hears inquiries that match the products you originate.

Geography controls

Set the states and metros you lend in. Out-of-footprint calls can be excluded from routing rather than passed along as filler.

Capacity pacing

Volume can be expanded, paused or paced as your team fills, keeping call flow aligned with real availability.

Documented sources

Every call carries documented source attribution, so you can review which campaigns and placements produced it.

See how Pay Per Call works

First-Party Forms

HELOC form programs

First-party form inquiries from consumers describing their home equity situation, delivered with the details your team needs for follow-up.

See first-party form programs

Example data fields

Product interest (HELOC, fixed-rate HELOC, home equity loan)
Property type and property ZIP code
Estimated property value where provided
Estimated mortgage balance where provided
Preferred contact window
Marketing opt-in and TCPA consent record

Illustrative fields only. Validated HELOC does not display real consumer information on the public website.

Standards, coverage and reporting

Rigor that holds up under enterprise diligence.

Validation standards

Available inquiry information is evaluated against source, service category, geography and applicable campaign criteria before routing. Validation supports relevance evaluation and does not guarantee outcomes.

Footprint coverage

Programs can be configured across United States markets, with coverage expanded, paused or paced as your footprint and capacity change.

Roll-up reporting

Campaign-level information can be reviewed per market and brand, and consolidated across a multi-brand portfolio for centralized review.

Compliance posture: campaigns are built around consent-based first-party data and documented source attribution, with advertising and privacy-compliance expectations set per campaign. Buyer campaigns are structured for licensed lenders and licensed mortgage brokers. Buyers remain responsible for their own contact practices and applicable legal obligations. Validated HELOC does not provide legal advice.

Buyer Solutions Pay Per Call First-Party Forms Quality and Validation

FAQ

Answers, validated.

What kinds of HELOC inquiries does Validated HELOC deliver?+

Consumer inquiries related to home equity lines of credit: exploration, rate and term questions and application-ready intent. Inquiries are associated with a product category and a source before routing.

Can we limit calls to the markets we lend in?+

Yes. Campaigns can be configured by state and metro area, and coverage can be expanded or paused as your licensing footprint changes.

How are inquiries validated?+

Available inquiry information is evaluated against source, product category, geography and applicable campaign criteria before routing. Validation supports relevance evaluation; it does not guarantee outcomes.

Do you support both calls and forms?+

Yes. Pay Per Call programs route live calls, and first-party form programs deliver structured inquiries. Many buyers run both and compare performance by channel.

What consent accompanies the inquiries?+

Form inquiries include documented marketing opt-in and TCPA consent records, including the consent text presented and a timestamp. Call program expectations are set per campaign.

How is volume priced?+

Commercial terms are set per campaign with our buyer team. Pricing reflects product category, geography and campaign configuration.

Do buyers need to be licensed?+

Yes. Buyer campaigns are structured for licensed lenders and licensed mortgage brokers operating within applicable licensing and marketing requirements.

Can reporting be consolidated across markets and teams?+

Yes. Campaign-level information can be reviewed per market and product line and consolidated across a portfolio for centralized review.

Ready when you are

Build your next performance channel.

Validated HELOC supports validated Pay Per Call and first-party form programs for banks, credit unions, non-bank lenders and brokers buying home equity intent across the United States.

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Your next connection. Validated.